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The science fiction thriller movie Stowaway, co-written and directed by Joe Penna and starring Anna Kendrick, Daniel Dae Kim, Shamier Anderson and Toni Collette, will be released on streaming on Thursday, April 22, 2021.
While the film will be available on Netflix in most of the world, including in the United States, Netflix does not have rights to the film in Canada, a distinction that has been understandably confusing even for Netflix's own Canadian social media team.
Instead, it will be available on Amazon Prime Video in this country, according to a programming notice we received from Amazon, as well as a post on Twitter by Canadian film distribution company Elevation Pictures. Prime Video will be releasing Stowaway in Canada on the same day as Netflix, April 22, at no extra charge for subscribers of Amazon's Prime subscription program, which costs $7.99 per month or $79.00 per year (plus applicable taxes), with a 30-day free trial available to first-time subscribers in most parts of Canada.
Why won't "Stowaway" be available on Netflix in Canada?
As explained in this article from the entertainment trade news site Deadline, Netflix purchased distribution rights to Stowaway in multiple territories late 2020, after a previous deal between Sony Pictures and the movie's producing studio, XYZ Films, fell through.
However, the article notes that several independent distributors, which had purchased rights in specific countries separately from the Sony deal, would be holding onto their distribution. This seems to have been what's happened in Canada, where Elevation evidently held onto its rights, as indicated by their tweet.
So from there, how did Stowaway land on Prime?
If you look through the films distributed by Elevation, you might notice that many of them, including the 2020 films Ammonite, Shirley, and Totally Under Control, are among those available to stream for Prime Video members in Canada. This is because, as we understand it, Elevation has an ongoing deal with Prime Video Canada for the first-window subscription pay/streaming rights (sometimes called "pay-1" in the industry) to most of the non-Canadian films that Elevation distributes in Canada. (Elevation, of course, also distributes Canadian movies like the recent Blood Quantum, but those often end up on other services like Crave due to co-production arrangements.)
It seems that, in light of Netflix's release plans and the ongoing closures of cinemas in much of Canada, Elevation decided the best approach was to release Stowaway directly to streaming in Canada, on the same day as Netflix, but through its usual pay-1 partner Prime Video.
Header still from Stowaway furnished by Stowaway Productions LLC via Elevation Pictures / Prime Video Canada.